Desperation is a Stinky Aftershave

Desperation is a Stinky Aftershave

Executive Summary Desperation is one of the biggest deal-killers in sales. When prospects feel a salesperson is focused on selling rather than understanding, trust disappears and the salesperson becomes just another vendor. The best salespeople approach conversations as problem-solvers, listening carefully, asking insightful questions and focusing on the prospect’s challenges before recommending a solution. The […]