




Struggle with Selling?
I help you become an expert in Buyer Behaviour so you can win deals consistently.
Learning to THINK and put yourselves in the shoes of each buyer you come across (and everyone is different) is the most critical skill I believe any person trying to sell can have.
Our job when we sell is to become a fly on the wall (in their head). When we do this, sales becomes easier and we can get the results we are wanting.
I’m James White and my expertise are deciphering the thoughts of your high-value service clients, enabling you to either win their business or save time by swiftly identifying clients that just aren’t right for you.
With over 30 years of experience building my own businesses and supporting service companies, I understand the emotional aspect of selling.
James White is the Small Business Sales Expert
Founder of the Small Business Sales Academy & Motivational Sales Speaker
James has spent his career building his own businesses as well as supporting professional service companies to embed the right sales team structures and practices. Through the building and growing of his own small businesses, James has adapted his own years of sales mistakes and successes and developed a practical method that small business owners can use to achieve a consistent, secure and stable income in their business.
With over 30 years of sales and marketing experience, James knows what it takes to achieve business success.
























Are you struggling with qualifying your prospects and wasting valuable time?
Start asking the right questions. Download this useful guide >>

Are you struggling with qualifying your prospects and wasting valuable time?
Start asking the right questions. Download this useful guide >>

Finding New Buyers (Part 1)
Finding new buyers is critical if you are to grow your business and to avoid being a Prisoner of Hope as I shared last week. Some want

Avoid becoming a prisoner of buyer hope
Desperation is a stinky perfume. Buyers can spot when a salesperson is too keen to win business. Whether it’s being too pushy at an initial

7 Words we dread to hear from potential buyers
Thank you, James, I really appreciate you sending me this information and proposal, there is a lot to take in here so let me have a

It’s not what you say, it’s the way that you say it
Have you spent this week listening to the different yeses that you got from friends, family and colleagues? And seeing who is fobbing you off

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