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Struggle with Selling?
I help you become an expert in Buyer Behaviour so you can win deals consistently.
Learning to THINK and put yourselves in the shoes of each buyer you come across (and everyone is different) is the most critical skill I believe any person trying to sell can have.
Our job when we sell is to become a fly on the wall (in their head). When we do this, sales becomes easier and we can get the results we are wanting.
I’m James White and my expertise are deciphering the thoughts of your high-value service clients, enabling you to either win their business or save time by swiftly identifying clients that just aren’t right for you.
With over 30 years of experience building my own businesses and supporting service companies, I understand the emotional aspect of selling.
James White is the Sales Expert
Founder of the Small Business Sales Academy & Motivational Sales Speaker
James has spent his career building his own businesses as well as supporting professional service companies to embed the right sales team structures and practices. Through the building and growing of his own small businesses, James has adapted his own years of sales mistakes and successes and developed a practical method that small business owners can use to achieve a consistent, secure and stable income in their business.
With over 30 years of sales and marketing experience, James knows what it takes to achieve business success.
I would highly recommend James and his Small Business Sales Academy to any small business owner. He has helped us find new customers and win new business. I couldn't recommend him highly enough.
The 4-week course that James ran was absolutely amazing. Not only did I learn so much about sales, but James covered so much content and it really did build my confidence in the whole process of building my business too.
Thanks to James, I created a very detailed persona to suit my target market. I refreshed my strategy, offerings and branding, which I am over the moon about!
I loved working with James. The knowledge and insights which James gives are fantastic. He really has taken the time to get to know me and my business and it has been h ugely beneficial. We now have a sales plan and a clear idea of how to approach new prospects that we didn't before.
James has been brilliant for me and my business. I am now winning new business and the support James provides is brilliant. He is a great investment and one I highly recommend to any small business owner.
James is ahead of the game. He provides straight-to-the-point, easy to apply sales techniques with find detail to make any business thrive. Thank you so much!
James' courses are brilliant and fun! James is engaging, informative and so helpful. I highly recommend it to any other business owner who wants to get better at selling!
James came in and held a sales workshop with my event sales team and he was fantastic to work with. He was captivating and inclusive and ensured that every member of our team was involved and had their questions answered.
I saw James present at an event and his approach to sales totally resonated with me. I then decided (although it was a big investment for me) to book him for a workshop, and it was the best business decision I have made in the last 12 months.
James’ assistance was invaluable in helping us develop a sales strategy and the fundamental sales skills to support it.
James' latest piece on creating a positive sales culture had some really powerful messages that really resonated. We're in the process of 'growing up' as a business, inc. our structure and processes, and I'm genuinely learning an awful lot from his resources, youtube videos and website, so a huge personal thank you!
James is always upbeat, thoughtful and very easy to listen to. He is also thought provoking, knowledgeable and honest, which in business is a must. James is our Sales Guru and Hero, a definite firm favourite within our business networking group.
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I would highly recommend James and his Small Business Sales Academy to any small business owner. He has helped us find new customers and win new business. I couldn't recommend him highly enough.
The 4-week course that James ran was absolutely amazing. Not only did I learn so much about sales, but James covered so much content and it really did build my confidence in the whole process of building my business too.
Thanks to James, I created a very detailed persona to suit my target market. I refreshed my strategy, offerings and branding, which I am over the moon about!
I loved working with James. The knowledge and insights which James gives are fantastic. He really has taken the time to get to know me and my business and it has been h ugely beneficial. We now have a sales plan and a clear idea of how to approach new prospects that we didn't before.
James has been brilliant for me and my business. I am now winning new business and the support James provides is brilliant. He is a great investment and one I highly recommend to any small business owner.
James is ahead of the game. He provides straight-to-the-point, easy to apply sales techniques with find detail to make any business thrive. Thank you so much!
James' courses are brilliant and fun! James is engaging, informative and so helpful. I highly recommend it to any other business owner who wants to get better at selling!
James came in and held a sales workshop with my event sales team and he was fantastic to work with. He was captivating and inclusive and ensured that every member of our team was involved and had their questions answered.
I saw James present at an event and his approach to sales totally resonated with me. I then decided (although it was a big investment for me) to book him for a workshop, and it was the best business decision I have made in the last 12 months.
James’ assistance was invaluable in helping us develop a sales strategy and the fundamental sales skills to support it.
James' latest piece on creating a positive sales culture had some really powerful messages that really resonated. We're in the process of 'growing up' as a business, inc. our structure and processes, and I'm genuinely learning an awful lot from his resources, youtube videos and website, so a huge personal thank you!
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Are you struggling with qualifying your prospects and wasting valuable time?
Start asking the right questions. Download this useful guide >>
Are you struggling with qualifying your prospects and wasting valuable time?
Start asking the right questions. Download this useful guide >>
How to book your first meeting… with any prospect!
30 November 2024
It’s easy to assume a lack of interest means your product or service isn’t good enough, or that they don’t like you. But that’s rarely the case.
3 methods to get what YOU want
23 November 2024
This week, I have a very specific topic I wanted to unpack.
Negotiation.
The most powerful 7 letter word in Sales
16 November 2024
Empathy is the ability to successfully surf the waves of doubt thrashing around inside your buyer’s mind.
It’s the ability to think like other people.
Find your reason WHY
9 November 2024
Motivation shows itself in many different ways within sales.
James White is proud to be a Sales Mentor for:
