Home - James White

Struggle with Selling?

I help you become an expert in Buyer Behaviour so you can win deals consistently.

Learning to THINK and put yourselves in the shoes of each buyer you come across (and everyone is different) is the most critical skill I believe any person trying to sell can have.

Our job when we sell is to become a fly on the wall (in their head). When we do this, sales becomes easier and we can get the results we are wanting.

I’m James White and my expertise are deciphering the thoughts of your high-value service clients, enabling you to either win their business or save time by swiftly identifying clients that just aren’t right for you.

With over 30 years of experience building my own businesses and supporting service companies, I understand the emotional aspect of selling.

James White is the Sales Expert

Founder of the Small Business Sales Academy & Motivational Sales Speaker

James has spent his career building his own businesses as well as supporting professional service companies to embed the right sales team structures and practices. Through the building and growing of his own small businesses, James has adapted his own years of sales mistakes and successes and developed a practical method that small business owners can use to achieve a consistent, secure and stable income in their business.

With over 30 years of sales and marketing experience, James knows what it takes to achieve business success.