About James White

"If you love what you do then you won’t place time limits on when you do it!" - James White

"If you love what you do then you won’t place time limits on when you do it!" - James White

The Sales Expert

Founder of the Sales Growth Academy

Motivational Sales Speaker

For many years James has reached hundreds of people with his mentoring, resources, blogs and keynote speeches. With over 30 years of sales and marketing experience, James knows what it takes to achieve business success.

People often refer to him as the sales guru, sales have been in his blood since he first started selling with his dad out on the country Fayres.

James has spent his career building his own businesses as well as supporting professional service companies to embed the right sales team structures and practices. Through the building and growing of his own small businesses, James has adapted his own years of sales mistakes and successes, and developed a practical method that small business owners can use to achieve a consistent secure and stable income in their business.


James is fascinated by how and why people buy things and loves learning new ways to be able to sell. James has a strong passion and vision to free small business owners all over the world from financial anxiety and be able to spend as much time with loved ones as they can.

His insights and ideas have helped many firms he has worked with achieve growth in revenue, allowing them to scale and grow and achieve their ambitions.

His approach to sales is modern, straightforward, passionate and fun. He provides business leaders with the tools they need to make a lasting impact. With Sales experience in both the corporate and small business environment, James has all the knowledge and insights to help small business owners who feel they are doing well, do even better!

James is an avid cricket and golf fan. He is a passionate supporter of Somerset Cricket club and a keen golfer who plays off a handicap of 8. James is also a big fan of doing challenges to raise money for charities and created the 1x10x100 challenge which runs annually and which inspires ordinary people to achieve extraordinary things. He has also completed the David Goggins 4x4x48 challenge as well as completing 3 long bike challenges with the last one being The NC500 in 7 days.

If you want to connect with James socially, here is where to find him:

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