Stuart Lane
CEO - Trade Nation
Watch Stuart Lane experience working with James
Stuart Lane
CEO - Trade Nation
Watch Stuart Lane experience working with James
Stuart Lane
CEO - Trade Nation
Watch Stuart Lane experience working with James
Jonna Mundy
CEO - You HR Consultancy
Watch Jonna Mundy experience working with James
Jonna Mundy
CEO - You HR Consultancy
Watch Jonna Mundy experience working with James
Jonna Mundy
CEO - You HR Consultancy
Watch Jonna Mundy experience working with James
Ian and Andrew
Technical Director and Managing Director - Green Hat
Watch Ian and Andrew experience working with James
Ian and Andrew
Technical Director and Managing Director - Green Hat
Watch Ian and Andrew experience working with James
Ian and Andrew
Technical Director and Managing Director - Green Hat
Watch Ian and Andrew experience working with James
Testimonials
Here's what others have to say

James’ insights and knowledge on how to win large software deals are fantastic. He has helped us secure two opportunities that we previously would have lost with his methods of communication. He gets sales and the buyer dynamic!

James has been working with us to help us grow our business and we have really enjoyed working with him. The team found his training sessions insightful, fun and engaging and they have been using his techniques over the past few months to drive new business. He's a great guy to work with and is certainly someone I would recommend to any service business looking for sales training.

Charles Stanley and I have worked with James for nearly a year now and I have really enjoyed and benefited from his advice, experience and ideas. James understands the dynamics of the modern business and sales world that we operate in and uses this knowledge to provides insights which have made a real difference in the work we do. Personally, he had been a fantastic mentor to me and I know our team of Investment Managers across the country have really enjoyed and grown from the training he and his team have delivered.

James' courses are brilliant and fun! James is engaging, informative and so helpful. I highly recommend it to any other business owner who wants to get better at selling!

James' latest piece on creating a positive sales culture had some really powerful messages that really resonated. We're in the process of 'growing up' as a business, inc. our structure and processes, and I'm genuinely learning an awful lot from his resources, YouTube videos and website, so a huge personal thank you!

I would highly recommend James and his Small Business Sales Academy to any small business owner. He has helped us find new customers and win new business. I couldn't recommend him highly enough.

The 4-week course that James ran was absolutely amazing. Not only did I learn so much about sales, but James covered so much content and it really did build my confidence in the whole process of building my business too.

Thanks to James, I created a very detailed persona to suit my target market. I refreshed my strategy, offerings and branding, which I am over the moon about!

I loved working with James. The knowledge and insights which James gives are fantastic. He really has taken the time to get to know me and my business and it has been h ugely beneficial. We now have a sales plan and a clear idea of how to approach new prospects that we didn't before.

James has been brilliant for me and my business. I am now winning new business and the support James provides is brilliant. He is a great investment and one I highly recommend to any small business owner.

James is ahead of the game. He provides straight-to-the-point, easy to apply sales techniques with find detail to make any business thrive. Thank you so much!

James came in and held a sales workshop with my event sales team and he was fantastic to work with. He was captivating and inclusive and ensured that every member of our team was involved and had their questions answered.

James’ assistance was invaluable in helping us develop a sales strategy and the fundamental sales skills to support it.

James is truly one of the nicest men we know. He is generous with his time for our members of Somerset Ladies in Business. He has given presentations, led training workshops and is currently mentoring a small group to not only have the confidence to grow their businesses but to believe in themselves and their capabilities.
Case Studies
Read success stories
Ros Conkie
Founder of Ros Conkie's Marketing Academy
"The energy, drive and passion that James and his team have for my business is incredible."
Alexander Seery
Founder of Shifts to Success
"Working with James and his team has been such an incredible use of resource and investment for our business."
Sue Rees
Founder of Sue Rees Associates
"The energy, drive and passion that James and his team have for my business is incredible."
Louis Coke
Investment Manager at Charles Stanley
“James' knowledge and support has been invaluable. He has helped me improve the conversations I have with prospects and clients and build stronger relationships.”
Jo Weatherall
Founder of Menopause Mayhem and Teens
"18 months ago I cut hair for a living and now I run a business which excites me and makes me and the amazing ladies I work with smile. I couldn't have made this journey and created this incredible new company without the guidance and support of James and the Small Business Sales Academy."
Case Studies
Read success stories
Ros Conkie
Founder of Ros Conkie's Marketing Academy
"The energy, drive and passion that James and his team have for my business is incredible."
Alexander Seery
Founder of Shifts to Success
"Working with James and his team has been such an incredible use of resource and investment for our business."
Sue Rees
Founder of Sue Rees Associates
"The energy, drive and passion that James and his team have for my business is incredible."
Louis Coke
Investment Manager at Charles Stanley
“James' knowledge and support has been invaluable. He has helped me improve the conversations I have with prospects and clients and build stronger relationships.”
Jo Weatherall
Founder of Menopause Mayhem and Teens
"18 months ago I cut hair for a living and now I run a business which excites me and makes me and the amazing ladies I work with smile. I couldn't have made this journey and created this incredible new company without the guidance and support of James and the Small Business Sales Academy."
Case Studies
Ros Conkie
Founder of Ros Conkie's Marketing Academy
"The energy, drive and passion that James and his team have for my business is incredible."
Alexander Seery
Founder of Shifts to Success
"Working with James and his team has been such an incredible use of resource and investment for our business."
Sue Rees
Founder of Sue Rees Associates
"The energy, drive and passion that James and his team have for my business is incredible."
Louis Coke
Investment Manager at Charles Stanley
“James' knowledge and support has been invaluable. He has helped me improve the conversations I have with prospects and clients and build stronger relationships.”
Jo Weatherall
Founder of Menopause Mayhem and Teens
"18 months ago I cut hair for a living and now I run a business which excites me and makes me and the amazing ladies I work with smile. I couldn't have made this journey and created this incredible new company without the guidance and support of James and the Small Business Sales Academy."