Sales training your team will actually use on Monday.
No off-the-shelf course. Training built for your team.
I come in and train your sales leaders, your sales team, or both. A one-off session or a series, built around the challenge your business is facing right now.
Train the people who sell. who lead.
Pick who you’d like trained to see the kind of ground we can cover. Every session is shaped around your business, so treat this as a starting point.
FOR SALES LEADERS
Lead a team that sells without you carrying it.
For managers, directors and founders who lead salespeople. How to set the standard, coach, and run a pipeline you can trust.
- Coaching salespeople: Turning deal reviews into real coaching
- Pipeline and forecasting: Reviews that tell you what will actually close
- Setting activity standards: The weekly numbers that lead to target
- Hiring and onboarding: Getting new salespeople productive faster
- Building a sales culture: A team that owns its numbers
- Accountability: Holding people to the standard, fairly
FOR SALES TEAMS
Win more of the right business, more often.
For salespeople, account managers and business developers. Practical skills they can use on their next call.
- Prospecting and first contact: Starting conversations with the right people
- Discovery and qualifying: Questions that uncover the real need
- First meetings: Running meetings that move deals forward
- Proposals and the business case: Selling outcomes, not features
- Objections and the price conversation: Winning on value, not discount
- Growing existing accounts: Upsells and renewals that don’t feel salesy
FOR LEADERS & TEAMS
Get everyone selling the same way.
Train leaders and their teams side by side, so everyone shares one process, one language and one standard.
- One shared sales process: Everyone follows the same stages
- A common language: So deal reviews make sense to everyone
- Qualification standards: Agreeing what a real opportunity looks like
- Pipeline discipline: Every deal tracked the same way
- Role-play on real deals: Practising on situations you’re facing now
- Team-wide targets: Clear activity goals for everyone
HOW I WORK
Training, the way you need it.
One session or a series. It depends on what you need to fix.
One-off workshop
One focused session on a specific problem, such as handling objections, running better first meetings or winning on value instead of price. Ideal for a team away day or a sales kick-off.
Training series
A run of sessions over weeks or months, so new skills become habits. Each session builds on the last, and we check what’s changed in between.
Built around you
Not sure which you need? That’s what the first conversation is for. Tell me what’s happening in your sales team and I’ll suggest the right mix.
Firstly, I’ll ask you tell me what’s happening. Where are deals stalling? What does your team find hard? And what you want to change?
Then I design it. I build the session or series around your market, your buyers and your real deals, not generic theory.
I deliver practical, interactive sessions where everyone takes part, with your team practising on real life situations.
I will also leave you with a copy of the training, notes and tools to help make the training stick and new habits are formed.
Tell me about your team's training needs.
Question you might have
Is this only for IT companies?
No. Most of my consulting work is with MSPs and IT businesses, but I train sales teams across many industries. The skills that win business are the same, and I tailor the examples to your market.
Do you come to us, or is it online?
The choice is yours. I can deliver training at your office, an external location or online, whichever suits your team.
How many people can take part?
From a small sales team to a larger group. Tell me how many and I’ll suggest the best format.
How much does it cost?
It depends on the format, the number of sessions and the size of your team. Tell me what you need and I’ll come back with a clear, fixed quote.
Can you train our managers separately from the team?
Yes. Leaders often need different skills, like coaching, pipeline reviews and holding people to a standard. I can train them separately, together with the team, or both.