How to win more new logos for your MSP
Build Your 2027 Sales Plan
How to win more new logos for your MSP
In 2026 we helped two MSP clients win more than £434k of new business. In this session James shows you the plan behind it, so you can build your own for 2027.
What you’ll leave with
A sales plan for 2027 you can start on 1 January
01
Set a target you can actually hit
Work back from your revenue goal to the new logos, meetings and conversations you need each month.
02
Stop relying on referrals
The outbound activity that filled our clients’ pipelines in 2026, and how to run it without a big team.
03
Turn meetings into signed clients
Why prospects go quiet after the proposal, and what to do differently.
04
Get yourself out of the way
How to make the plan run without you managing every deal.
This is for you if
- You run an MSP and want 2027 to be your best year for new business
- You've grown on referrals, but they're not enough any more
- You've tried things that didn't stick, and want a plan that does
It’s not for you if
- You're looking for a quick trick rather than a plan
- You're happy with how new business is coming in
- You're not willing to change anything in 2027
YOUR HOST
James White, The IT Sales Expert
Nearly 30 years in IT sales, from 3Com to running his own SaaS business. James now works only with MSPs, helping founders win new business without carrying sales themselves.
£185k
“James has come in and helped us generate over £185k of new business in one year, with a strong pipeline of a further £230k.”
Managing Director, MSP in Croydon, London
ON DEMAND
Watch Previous Webinars
