A sales speaker your audience will sit up for.
Proven. Engaging. Actionable.
Nearly 30 years of fixing sales problems, turned into real stories, sharp insights and practical takeaways your audience can use the next day.
WHY BOOK ME
Not just theory. I've done the job I talk about.
I’ve spent nearly 30 years in sales, building businesses, leading sales teams and selling more than £100m of technology along the way. So when I speak, I’m not talking about sales theory or something I’ve read in a textbook. I share the lessons I’ve learned from actually doing it — what’s worked, what hasn’t and, importantly, some of the mistakes I’ve made along the way.
I use real stories and experiences to bring those lessons to life because people remember stories far more than they remember another PowerPoint slide. But every talk also has to be practical. I want people to leave with ideas, approaches and actions they can use straight away to sell better, lead their teams more effectively and grow their business.
And no two audiences are the same. Whether I’m speaking to sales leaders, business owners or entrepreneurs, I tailor the content around the people in the room, the challenges they’re facing and what will genuinely be useful to them.
POPULAR TALKS
Pick a talk, or let's build one for your event.
Each can run as a keynote or a hands-on workshop.
How sales is like dating
You wouldn’t propose on the first date, so why do so many salespeople try to close too quickly? James uses the similarities between dating and sales to show how better questions, stronger relationships and a little less desperation can help you win more business.
Win on value, not price
If a customer only sees price, you haven’t shown them enough value. In this practical keynote, James explores why so many sales conversations become a battle over cost and how to change them. Drawing on nearly 30 years of sales experience, he shows how to understand what really matters to your customer, communicate the value of what you do and give buyers a compelling reason to choose you — even when you’re not the cheapest option.
7 business lessons from a 422-mile bike ride
What can cycling 422 miles teach you about running and growing a business? Quite a lot. Drawing on the highs, lows and unexpected challenges of six days on the road, James shares seven practical lessons around preparation, resilience, teamwork, mindset and staying focused when things don’t go to plan. An energetic, story-led talk designed to leave business owners and leaders thinking differently about how they tackle the challenges ahead.
Every audience is different, so I don’t just turn up and deliver the same talk every time.
First, I’ll understand what’s happening in your business or with your audience. Where are the challenges? What are people struggling with? What do you want them to think, feel or do differently after the session?
Then I shape the talk around your market, your people and the issues that matter most to them. The content is practical, relevant and built around real-world situations rather than generic theory.
Where it makes sense, I’ll make the session interactive too, so people are involved rather than simply sitting and listening.
And I’ll leave you with practical ideas, notes and tools that help the learning stick long after the session has finished.
