Learn to Qualify Your Leads Using Bant

BANT stands for Budget, Authority, Need and Timing.

I’ve outlined a few questions you should be asking your prospects in order to qualify them and eventually bring them over the line.

Those questions are:

Budget ?:

1. Has the budget been set aside for this project?
2. What is this problem costing you?
3. How do you typically get approval to spend your budget?

Authority ??‍♂️:

1. Is there anyone else involved in the decision-making process?
2. Who is involved in setting the budget?
3. What does the decision-making process look like at your company?

Need ❤️:

1. What are you main areas of priority?
2. How long has this been a problem for you?
3. How much are these issues costing you in terms of time and money?

Timing â³:

1. What has prevented you from fixing this problem in the past?
2. What kind of timeframe are we looking at to implement this?
3. What has made you look into this now?

These questions are part of a series of 52 qualifying questions to ask your prospect that I have written to help my clients get better sales results. 

Blog
James White

I’m not interested…

Another Saturday, another common sales objection to deal with. Last week, I covered ‘Send me an Email’, which, if you implemented the advice, will save

Read More »
Blog
James White

You Can’t Scale Without It

Executive Summary Many MSP founders are brilliant at winning business themselves but struggle when they ask other people to replicate what they do. The problem

Read More »
Blog
James White

How to build buyer trust by being honest about failure

Building buyer trust means being honest about where your service has worked, where it has fallen short and what you have changed as a result. For managed service providers selling to UK businesses, this matters because buyers are weighing up the risk of disruption, wasted investment and choosing the wrong IT partner.

Read More »