My prospects ignore me after the first conversation

You’ve had a great initial conversation with a prospect.

You thought they loved what you do.

There was a connection and you both felt it was a good fit.

You’ve tried to make contact 3-4 times since then, but they haven’t responded.

You’re not sure where it all went wrong?

What went wrong?

You’re at risk of:

  • turning the prospect off – desperation is a stinky perfume after all!
  • not reflecting on the conversation and adjusting your approach you could make the same mistakes and lose more business?


Here is what you need to do:

  1. Review the conversation to check whether it was as good as you thought- some things are a miss whether you like it or not.
  2. On reflection:
    1. Would you say you really understand their problems/desires?
    2. Were you talking and selling or were they given a chance to talk and really open up?
    3. Were you clear about the next steps?
    4. Did you arrange a date/time to speak next?
    5. Did you read the signs when the person nodded?
    6. Were they being polite or really engaging with you.

Many sales opportunities are lost even when people tell you they are interested. It’s your role as a salesperson to pick beneath the surface. Did you do that?

If you didn’t do the above, your Emotional Sales Intelligence (ESI) needs some work.


TAKE THE ESI QUIZ

Blog
James White

I’m not interested…

Another Saturday, another common sales objection to deal with. Last week, I covered ‘Send me an Email’, which, if you implemented the advice, will save

Read More »
Blog
James White

You Can’t Scale Without It

Executive Summary Many MSP founders are brilliant at winning business themselves but struggle when they ask other people to replicate what they do. The problem

Read More »
Blog
James White

How to build buyer trust by being honest about failure

Building buyer trust means being honest about where your service has worked, where it has fallen short and what you have changed as a result. For managed service providers selling to UK businesses, this matters because buyers are weighing up the risk of disruption, wasted investment and choosing the wrong IT partner.

Read More »