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In today’s edition, we explore why so many people get demonstrations of software, systems and new services badly wrong and how to fix that and

In today’s edition, we explore why the biggest competitor you face in sales deals is not the bigger company that can offer lower prices, or

In today’s edition, we explore a simple sales story about Persistence and Trust. A good example of why prospects can in time be turned through

In today’s edition, we explore why you HAVE to get clever about measuring the different stages of the sales journey that your prospects go on