In this episode, James dives into why sometimes you might need to talk to someone higher up than the person you’re dealing with, but also why it’s usually not the best move. He breaks down the three kinds of people you’ll find in any company: Decision Makers, Influencers, and Implementers. James shows us how knowing who’s who helps us tailor our sales pitch to make sure we’re talking to the right person with the right message.
Tune in to sharpen your sales skills and learn how to navigate company structures more effectively.
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