STEP 1: WHY WE CRAVE RELATIONSHIPS
Why people buy and the basics of sales
Since the start of time, the human species has craved relationships.
We all crave interaction with others to satisfy our wants, needs and problems! We look to date and meet new partners because we want someone to share new experiences with and to feel good and buying things is no different!
When we buy something new it makes us feel good and a powerful chemical called Dopamine is released by the brain when we achieve things or when we satisfy our desires. It gives us a feeling like we are on top of the world and it makes us want more of it!