The final model of the three is CONVERT and this is all about doing. Once you have the traits and skills to go out and convert prospects into customers, you still need the systems and processes in place to aid you. From lead nurturing campaigns through to keeping you on track with your follow up – no sale is won on a single conversation.
CONVERT is the journey that you need to take your prospects on if you are to win new business consistently. The process of selling has changed within the modern era. You need to take your prospects on a journey if you are to convert them.