Explore multiple topics on proven sale frameworks. The art of emotional selling, different approach working with B2B, and B2C.
There are only 2 reasons why a buyer will buy something. As sellers, the sooner we understand this the better…. read more
Building total belief in the mind of your buyer is the bedrock of their decision-making. They don’t need to just… read more
Last week, I talked about Risk and why it was such a key factor in a buyer’s mind in making… read more
Our job when we are selling anything is simple. Get inside the other person’s head. What are they thinking? What… read more
On Saturday, 24 June I undertook my 1x10x100 Challenge for the 2nd year. The challenge is to swim one mile,… read more
This week I wanted to share a really topical sales issue that many people face and what you can do… read more





