Are you relying entirely on word of mouth to grow your MSP business? In this episode we discuss why relying on referrals isn’t a sustainable growth strategy and what actions you need to take when that source dries up
Chapters
00:00 – Topic intro: Referrals and MSP growth.
00:41 – Defining business goals and growth limits.
02:07 – Evaluating customer satisfaction.
02:44 – Customer Happiness Score explained.
05:27 – Asking for referrals proactively.
07:24 – Implementing outreach strategies.
09:37 – Documenting sales success.
11:00 – Alternative lead gen and budgeting.
13:21 – Measuring data and the sales cycle.
16:06 – Weekly inspirational story. 17:41 – Outro and final remarks.
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