8 Tough Questions CFOs Will Ask You, & How to Answer Them

With budgets tightening and financial scrutiny increasing, CFOs and Finance Directors are challenging sales teams more than ever. Their tough questions can make or break a deal, and if you’re not prepared, you risk losing opportunities.

This guide covers the eight key questions CFOs are asking right now (along with the best ways to respond) so you can confidently navigate financial objections, justify ROI, and secure approval for your proposals.