How to build buyer trust by being honest about failure
Building buyer trust means being honest about where your service has worked, where it has fallen short and what you have changed as a result. For managed service providers selling to UK businesses, this matters because buyers are weighing up the risk of disruption, wasted investment and choosing the wrong IT partner.
3 methods to get what YOU want
This week, I have a very specific topic I wanted to unpack.
Negotiation.