Time to drink my own champagne
In today’s edition, we explore one of the biggest mistakes I made in my first business, why “small businesses” is not a target market, and why it is finally time for me to drink my own champagne and focus on a niche within a niche within a niche. Let’s get to it. One of the […]
Create Urgency Without Discounting
In today’s edition, we’re talking about urgency… and more importantly, how to create it without immediately reaching for a discount when things get uncomfortable. People love a deal. That’s never going to change. If a buyer thinks there’s even a small chance they can get what you’re offering for less, they’ll usually take that opportunity. […]
How to book your first meeting… with any prospect!
It’s easy to assume a lack of interest means your product or service isn’t good enough, or that they don’t like you. But that’s rarely the case.