
The Fastest Way To Earn Referrals (Without Begging)
In today’s edition, we’re talking about how to get more referrals, without asking, begging, or bribing people. The best referrals don’t come from pushy follow-up

The Money You Have On The Table By Doing It Yourself…
In today’s edition, we explore the signs that tell you it’s time to hire a salesperson. Many business owners wait too long, missing opportunities and choking growth. When you get the timing right, hiring a salesperson can free you up, drive the sales engine your business needs, and scale during

Want To Raise Prices? Take A lesson From Rolls-Royce
In today’s edition, we explore when and how you should raise your prices. The best brands don’t apologise for premium prices. They show quality, position it correctly, and confidently invite buyers into that world. Let’s break down the signals that show you’re ready, and the right way to raise prices

Sell The Outcome…Then Deliver It.
A while back, I booked a holiday with On The Beach. With that booking, I got lounge access promised at the airport.That was a big deal for me. I was sold on the lounge experience: calm space, free drinks, nice breakfast, and no crowded terminal. But a day before my flight…I was

The First 5 Minutes That Make Or Break Your Sales Call
In today’s edition, we explore why the first five minutes of a sales call matter more than most people realise. It’s not about the close, it’s about the opening. Those early moments decide if your prospect leans in or checks out. Nail them, and you control the call. Miss them,

Have You Tried “Michelin-star” Prospecting
In today’s edition, we explore why most prospecting time blocks don’t work. They’re too crowded, too loose, or easily hijacked. Effective prospecting happens when you deliberately protect your time and focus. Let’s unpack exactly how to build time blocks that actually drive results. This week’s suggested resource: Time Blocking = Results

How Coffee In Your CRM Could Get You Clients…
In today’s edition, we explore why outbound prospecting isn’t about mass messaging. It’s about showing people they matter. When you personalise your outreach with genuine care and relevance, you stand out in a sea of generic noise. Let’s walk through the simple steps to make your prospecting more effective, more

The British Airways Lesson: Why Objections Run Deeper
In today’s edition, we explore why objections in sales aren’t roadblocks, they’re signals. Objections show you where trust is missing and where real buying decisions are made. When you stop fearing objections and start leaning into them, you open up opportunities most salespeople miss. Let’s unwrap how you can flip

It’s Never ‘Just Business’
In today’s edition, we explore why people buy emotionally, even in B2B sales. While we often think B2B decisions are made based on logic, it’s still emotion that drives action. The small touches, thoughtful gestures, and meaningful questions can tip the decision in your favour. Let’s unpack why this matters.