In today’s edition, we explore why most prospecting time blocks don’t work. They’re too crowded, too loose, or easily hijacked. Effective prospecting happens when you deliberately protect your time and focus. Let’s unpack exactly how to build time blocks that actually drive results. This week’s suggested resource: Time Blocking = Results

In today’s edition, we explore why outbound prospecting isn’t about mass messaging. It’s about showing people they matter. When you personalise your outreach with genuine care and relevance, you stand out in a sea of generic noise. Let’s walk through the simple steps to make your prospecting more effective, more

In today’s edition, we explore why objections in sales aren’t roadblocks, they’re signals. Objections show you where trust is missing and where real buying decisions are made. When you stop fearing objections and start leaning into them, you open up opportunities most salespeople miss. Let’s unwrap how you can flip

In today’s edition, we explore why people buy emotionally, even in B2B sales. While we often think B2B decisions are made based on logic, it’s still emotion that drives action. The small touches, thoughtful gestures, and meaningful questions can tip the decision in your favour. Let’s unpack why this matters.

In today’s edition, we look at how to avoid sounding fake when trying to build rapport with a prospect. The key lies in being an authentic human being, who’s genuinely interested in your prospect. There are a few ways to do this. Let’s unpack them… You can tell immediately. The

In today’s edition, we look at how many salespeople destroy their value by asking the wrong question: “What’s your budget?” It sounds harmless, but it immediately shifts the focus to cost instead of value. Read further to see why that question damages perception, and what to ask instead to position

Harvey walked into a golf club for the first time. He didn’t know the lingo. Didn’t know what clubs he needed. Didn’t know if he should even commit to a membership. All he knew was that he wanted to play, and he wanted to be around successful people who played.