The ONLY 2 Reasons why a Buyer Buys

There are only 2 reasons why a buyer will buy something. As sellers, the sooner we understand this the better. But buyers will not make

It’s all about belief

Last week, I talked about Risk and why it was such a key factor in a buyer’s mind in making a purchase decision. Missed the

5 Tips to Overcome Gatekeepers

This week I wanted to share a really topical sales issue that many people face and what you can do about it – and that’s

Get inside the mind of your buyer

I love the world of sales but I have over the last 12 months been geeking about understanding WHY and HOW people buy. What drives

How to avoid buyers remorse

What is Buyers Remorse? You have sold your solution to a customer thinking that it’s a done deal and everything is rosy but then sadly

365 Marathons in 365 Days

I said last week that I would share with you what I managed to achieve and so here are 5 of the items on my

It’s TIME for a change

Time is the great leveller for ANYONE in business. Whether you are Elon Musk or Linda Yaccarino (Twitter’s new CEO, smart move Elon!), we all

Never. Ever. Give. Up.

I am sure you have all been on the edge of your seat (lol) wanting to know whether my golf last week got any better

How sales is like golf

I am very lucky this week to be spending some time away on my annual golf tour to sunnier places with some great friends. I

Keep winning 15 second battles

The temptation to do what we want now and then deal with the consequences at another time is something all of us struggle with. It

The body language of sales

Becoming a sales expert is all about knowing your audience. In part, this means listening to the type of language they use in conversation with

Why you lost the deal

Have you ever just come off the phone with a potential prospect and you’re buzzing with excitement! The call went really, really well and you

Got a burning sales problem you want James to write a blog about?

Ask it here

Got a burning sales problem you want James to write a blog about?

Ask it here