Proven Frameworks For Sales Growth Success

Desperation is a Stinky Aftershave

Desperation is a Stinky Aftershave

Executive Summary Desperation is one of the biggest deal-killers in sales. When prospects feel a salesperson is focused on selling rather than understanding, trust disappears and the salesperson becomes just another vendor. The best salespeople approach conversations as problem-solvers, listening carefully, asking insightful questions and focusing on the prospect’s challenges before recommending a solution. The […]

Time to drink my own champagne

James White Sales Champagne Success

In today’s edition, we explore one of the biggest mistakes I made in my first business, why “small businesses” is not a target market, and why it is finally time for me to drink my own champagne and focus on a niche within a niche within a niche. Let’s get to it. One of the […]

Create Urgency Without Discounting

A Banner poster signaling people to act now

In today’s edition, we’re talking about urgency… and more importantly, how to create it without immediately reaching for a discount when things get uncomfortable. People love a deal. That’s never going to change. If a buyer thinks there’s even a small chance they can get what you’re offering for less, they’ll usually take that opportunity. […]

it’s 3 or 4

A male figure Mr. James White with his hands up showing 4 on his right rand, and 3 on his left hand indicating decision

In today’s edition, we explore why you need more deals in your pipeline than you think to achieve your revenue goals—and what the implications are if you don’t have this in place. Let’s get to it. We always need more than we think. Especially in sales. I was asked a question some time ago about […]