You know how when you reach towards the end of the sales cycle… And you know you need to close the deal.
But…
You’re not quite sure how to do that.
You find yourself trapped in concern about what to say or ask, so you don’t mess up and lose the sale. Then you start overthinking it all, and possibly, lose some confidence.
When you lose that confidence, is when the close gets fumbled. And even worse, you may also mess up the chance to lay a foundation to work together in the future.
Now, what you need to remember is, if you’ve done the work to build value, understand the buyer, and solve their problem… Then
you deserve to ask for the sale.
But you need the correct language.
Remember, the whole point is to make the pain of inaction greater than the pain of change.
People rarely move until staying stuck becomes more uncomfortable than taking action. Help them see it.
So, with that being said, here are 10 closing phrases that help buyers make a confident decision, and help you avoid the dreaded “I’ll get back to you”…
1. “How much better would things be if you made the change right now?”
This gets them to imagine success and start owning the solution.
2. “You mentioned ‘X’ before. What would the implications be if you carried on like this for a further Y months?”
A great way to bring their own words back into focus.
3. “It seems like what we do and what you’re looking for is a great fit. We’ve outlined how we can solve those problems. What’s the next step in the process to get you ready to buy?”
Keeps things professional, calm, and forward-moving.
4. “What would you need to see in order to feel comfortable moving forward?”
This uncovers the real blockers, not the surface-level excuses.
5. “Shall I send you the terms and conditions?”
No fluff, straight to the point, and progress-focused.
6. “It looks like our service is a good fit for you. Would you agree?”
Gets them to say yes before the big ask.
7. “It sounds like you feel comfortable with everything. Shall we get the paperwork completed so we can move forward?”
Perfect when you’re right at the finish line.
8. “What stops you from giving this a try today and moving things forward?”
Objection-handling gold.
9. “How would it feel to put your trust in us to deliver this for you?”
This is about reassurance. Buyers often hesitate because they fear making the wrong call.
10. “How would it feel to put this issue to bed and get a plan in place?”
This taps into resolution. When a problem has been lingering too long, buyers want closure. This phrase shows them how close they are to it.
So, your challenge this week, is to pick 2 or 3 of these and test them.
Because when you can ask for the sale with confidence and care…
That’s when your close rate climbs.
