Selling The Fit, Not The Features
In today’s edition, we explore the hidden driver behind why people say yes. It’s not always about price, features, or logic, it’s about fit. Using
If It Feels Uncomfortable, You’re Probably In The Right Place
In today’s edition, we explore why real growth, whether in sales, in business, or in life… happens right outside your comfort zone. We’ll break down why comfort is dangerous in sales and exactly how to stretch into the spaces that spark real growth. This week’s resource: Comfort to Discomfort – Sales
You Don’t Find Confidence, You Build It
In today’s edition, we’re digging into sales confidence. Most people think confidence is something you either have or don’t. But here’s the truth: confidence is a skill. It’s built through preparation, practice, and proof. I’ll share a simple story that shows why confidence grows after the action, not before, and
The Fastest Way To Earn Referrals (Without Begging)
In today’s edition, we’re talking about how to get more referrals, without asking, begging, or bribing people. The best referrals don’t come from pushy follow-up emails. They come from moments that stick. When you deliver a product or service that people genuinely love and remember, they want to tell others
The Hidden 10% That Wins Deals
In today’s edition, we’re diving into what I call the hidden 10% – the subtle things most salespeople overlook that actually tip deals in your favour. It’s not always the product or its price; instead, it’s often the small things that count. Let’s unpack how you can use the Hidden
The Money You Have On The Table By Doing It Yourself…
In today’s edition, we explore the signs that tell you it’s time to hire a salesperson. Many business owners wait too long, missing opportunities and choking growth. When you get the timing right, hiring a salesperson can free you up, drive the sales engine your business needs, and scale during
Want To Raise Prices? Take A lesson From Rolls-Royce
In today’s edition, we explore when and how you should raise your prices. The best brands don’t apologise for premium prices. They show quality, position it correctly, and confidently invite buyers into that world. Let’s break down the signals that show you’re ready, and the right way to raise prices
Sell The Outcome…Then Deliver It.
A while back, I booked a holiday with On The Beach. With that booking, I got lounge access promised at the airport.That was a big deal for me. I was sold on the lounge experience: calm space, free drinks, nice breakfast, and no crowded terminal. But a day before my flight…I was
The First 5 Minutes That Make Or Break Your Sales Call
In today’s edition, we explore why the first five minutes of a sales call matter more than most people realise. It’s not about the close, it’s about the opening. Those early moments decide if your prospect leans in or checks out. Nail them, and you control the call. Miss them,
